Now that I have left The LEGO Group, I thought It would be fun to share some stories from my time there and the sets I worked on!
Link to my Bricklist:
https://brickset.com/sets/designer-James-May
SoMe
Twitter: www.twitter.com/PoshHammer
Instagram: www.instagram.com/tube.side
TikTok: www.tiktok.com/@poshhammer
This video is in no way affiliated with The LEGO Group and is published as an adult fan of LEGO (AFOL).

Great model with lots of details and no stickers. Great to show off to visitors.
Big boy?
Love the details on this set. But the mechanism is so cool it steals the show. Seeing how seemingly complex mechanisms such as these are made is probably my favourite part of Lego
Also thought the just2good frame as you said ‘too good’ was hilarious lol I had to repeat that section a bunch.
Loved the typewriter set.
Just a few questions you may be able to answer.
Who sits on board when reviewing ideas sets and how long does it take.
Is the review virtual or in person?
Are there permanently ideas employees?
Do sets get approved in private and revealed to press before the public know and thus they start development.
Heard lego works in advance
That gear mechanism was insane! I’ve never been so nervous while finishing the model, wondering if I did it right because there was no way of knowing until then end… and the parts moved so subtly when activated… super impressed with the end result. My son went around for hours afterwards, taking pictures of unknowing family members and friends (who believed the camera was real from the functionaity of the design) making up stories of why their picture was changed into the “girl on vacation” or the Edwin Land shot. Bravo on function and playability!!
Great video! Well produced and very informative. (That sounds like a lame comment, and maybe it is, but it is honest!)
Omg this is a set that I own!
And thanks for the reminder to take it off my shelf and appreciate it every so often, I absolutely will do that!
Interesting videos! I would love for you to do Friends Andrea's Theatre school!!! And how interesting that you designed the foilpacks for magazines! Love to see someone day how that works!
Hey James,
My name is Allard, a game technologies student from the Netherlands with a passion for the world of creativity.
I am reaching out to you to request an interview regarding your experience as a Lego Product Designer. (I had already done this on Twitter.)
I recently had contact by email with Tiago Catarino, another respected ex-Lego designer. Although Mr. Catarino said he was not available for an interview, he suggested that you could perhaps provide insight into the world of Lego Product Design.
As part of a school assignment, I am exploring my future aspirations within the creative industry. And what would be a better way to do this than to talk to someone who has already achieved what I hope to do after graduation? I hope that your personal experience and perspective would enhance my understanding and guide me in planning my career after graduation.
Would you be available for a short video call? I would be happy to send you a list of interview questions in advance. So that you would know what I would like to ask you.
I am looking forward to hearing from you.
Best regards,
Allard
Any chance you will cover the Typewriter, particularly how the working typing mechanism came to be
Brick building the stripe was such a great call 👏🏻
Hi James, I'm loving your videos. Thanks for putting these together.
I have a question that I'm not sure if you can answer, but I'll ask anyway. What is the price difference between printing on a part vs. having the user add a sticker? Is it a significant cost savings?
Awesome BTS stuff
The polaroid set is awesome, but overpriced. Do you know why it was so expensive?
4:05 what do the tooling engineers do?
5:30 interesting, I didn't notice that
Haha. While watching the video I took off the side panel of my set and now I need the instructions again to see where this wedge plate belongs that came off along with it! 🤣
I love your videos and I think yours is the first channel where I not only subscribed, but also hit the notification bell!
I heard it was a letdown
This is incredible to see the process that goes on to make these models! Thank you so much for sharing.
And you were the designer for the Sanderson Sister's Cottage?! PLEASE share with us what went on behind the scenes building that!
OMG James May is making another show about LEGO???
No Way!
I’m still debating on whether to do a video comparing your set to my Sears special replica (mostly due to time it would take to edit 😅) but, spoiler alert, I like your set a lot more. Something about it just feels right despite having to go with an even number of modules in width. Thanks for making a 5×5 cylinder in black btw 😎🤙
I got this set for my birthday since I love Polaroid cameras. I was blown away by how charming you and the team made this set. Thank you!
James? more like Jane! lmao
I've never mined anything but I feel like I've struck gold with your channel. Great channel name as well. Best of luck but I feel like you don't need it.
Super awesome videos! As a LEGO employee it’s awesome to hear the stories from both sides!
i like this. seeing the behind the scenes of a lego set is really interesting.
Well he certainly has the teeth of James May!
Holy hell the vibes are so good here. I’m 10 seconds into the video I can’t believe how few views this has!!!!
so do you have engineering background? this process seems so physics intensive!
Random thoughts: epic, ooh the mechanism used the space in that technique element awesome, epic Just2good mention, funny, wow unikitty chin you say
Very interesting video once again 👏🏼
I'd love to learn more about 60395 Combo Race Pack. It's an underrated gem imo and reminds me a lot of LEGO Racers
Hey James, will you cover Andrea’s theater school next? It’s one of my favorite Friends models!
Love the insight😎