Polaroid Flip Review – Exactly what the market wanted?

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In this episode, Jules and I review the brand new Polaroid Flip, a point & shoot instant film camera that sits between the high-end Polaroid I-2 (which we have reviewed before) and the less expensive NOW+. The Polaroid Flip only costs 199 USD or 219 EUR.

This gets you a beautiful, smart camera that takes design cues from the modern I-2 as well as predecessors from the 1970s and 80s tapping into Polaroid’s 80 year history. In terms of features, you get a hyperfocal 4-lens system, a sonar autofocus, a powerful flash that reaches up to 4.5 meters and a scene analysis feature that helps you avoid under- or overexposure. Arguably, this is the Polaroid camera the market had been waiting for. While the I-2 was aimed at professionals and ambitious amateurs, the Polaroid Flip targets a much broader audience – basically everyone who is looking for a point & shoot instant film camera that reliably delivers good results. 

Jules and I took the camera out for a test prior to its official launch shooting mostly color film at the Olympic Stadium in Munich from 1972. The camera supports both Polaroid 600 and I-Type films which have a sensitivity of ISO 640. At the time when Polaroid 600 was released, this high sensitivity was a true game changer in comparison to the SX-70 film with its ISO of 160 and gives you plenty of latitude in darker situations. But now it is time to shoot some Polaroids. 

Please note that Polaroid provided me with this camera for the review.

More about the camera here:
https://www.polaroid.com/products/flip-polaroid-camera?utm_source=pr&utm_medium=referal&utm_campaign=Youtube_Flip_Analoginsights&utm_id=Youtube_Flip_Analoginsights

Gear used:
Polaroid Flip

Films used:
Polaroid I-Type Color Film

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41 thoughts on “Polaroid Flip Review – Exactly what the market wanted?”

  1. A small correction: I recently learned that you can simply double-click the flash button in order to turn it permanently off and double-click again to turn it on. While this is not quite intuitive it resolves the problem of having the flash turned on by default.

  3. I just ordered one of these, black model. I have a an SX70 by Mint which I love but I wanted an auto focus for family gatherings, etc. This looks like it will fit the bill. As usual, great review! I will say that of the current film offerings by Polaroid, the B&W is my favorite.

  4. After using it for a week, it's just too heavy, too bulky and way prints are just too soft for anything than a little bit of gimmicky fun! As a camera it's almost useless

  7. Thank you very much for this very good detailed review! It is encouring to see the advancements in camera development by Polaroid recently. I've had the chance to test the I-2 at the Photopia fair in Hamburg, and liked the versatility and picture quality it offers. Huge step forward.

    Concerning the Polaroid film quality in general: They have made really huge progress since the restart as The Impossible Project in 2009. But there is definitely still a way to go to get to the point of a completely satisfactory product. But we must not underestimate the huge difficulties and challenges of such a complex highest-tech product integral instant film: I had the big luck and privilege to visit the Polaroid factory and R&D headquarter in Enschede, Netherlands, and the Polaroid factory in Monheim, Germany, some years ago. Talked there to the chemistry researchers and engineers. The head of the R&D team explained the huge complexity of instant integral film: 50 (!!) different chemical processes are going on after exposure. And all of these must be exactly timed: Some of them work simultaneously / on parallel, whereas others have to work successively. He said instant integral film is the most complex and sophisticated product in the whole chemical industry. It is kind of magic that such a complex chemical system works so well.

  8. I noticed that most or all of the shots in the video were taken with the flash turned off. Is that true? My photos from the Flip have had the highlights completely blown out, whereas yours look much better all around. I guess I will need to shoot some more and try it without the flash. Thanks for a great overview of the new Polaroid Flip!

  9. Beautiful images!!!
    On another note… I just purchased my first Polaroid camera, the Polaroid Flip. Yeah!!! FYI, I connected my camera with the Polaroid app and noticed that there was a firmware update. The update is. The newest Flip update appears to be (version 1.0.5). I did the update and everything seems fine, no issues before, either. The curiosity he sent me to the web to find out what the update entailed. No mention anywhere of what was addressed in the newest 1.0.5 release. Does anybody have the information? Thank you.

  11. So, using the Bluetooth, do you get the photos on your phone as well as a physical print or do you have to actively scan the print? And if so, is it possible to use the camera without any film and just have the photos go to your phone??

  12. ¡Ayúdame a coleccionar momentos únicos cn una Polaroid Flip!

    Help me collect unique moments with a Polaroid Flip!

    📸 gofundme link on my bio 🙏🙌

    Muchas gracias!

    Thank you very much!

  13. "never under or over exposed" uhh, these look like typical under exposed polaroid images haha. I get polaroid is a vibe but the results definitely do not match the pitch.

  15. I appreciate Polaroid's effort.

    But even if they release a modern version of the SX70 with a glass lens… it wouldn't be worth it because the current film is still inconsistent from batch to batch, sensitive to temperature, and the latest batches end up dark or with a greenish tint when taken indoors…😢😢

  17. From a point and shoot perspective, I wouldn't say it's better than the 660, as the Flip is basically a 660 without AF override and 1 less focus zone. The only thing better that the Flip has would be the warning LED. You could also count the Bluetooth, but that's not exactly point and shoot at that point

    From a plan and shoot perspective, then the Flip is definitely better with the Bluetooth and self timer/double exposure button

  20. This definitely leaves the (roughly) $150 Now+ line feeling a little redundant. It's very frustrating how good Polaroid cameras are and how iffy the film is.

  28. Re: cold weather. I always wear a jacket when it’s cold and the jackets I have all have a pocket on the inside upper left. These pockets fit an empty Polaroid film box. That box inside that pocket makes a perfect place to store the exposed Polaroids while they develop. It’s dark (it’s cold so I keep my jacket zipped!), it’s warm, and it’s easy to access so I can slip in my just-exposed frames! When the box is filled not to worry as that means it’s time for a new pack of film which creates a new empty box to put in my pocket!

    Perfect!

    Does the Flip have a tripod socket?

    Great video, thanks to both of you. 👍🏼

  29. The market wants an instant camera film with a decent emulsion (this isn't a polaroid call-out this is a fujifilm-discontinuing-FP100c call-out)

  30. Thanks! Just ordered one. Got a discount with a pack of film for $188 thru the Polaroid website. Hopefully this is better than the other modern Polaroid cameras which I have returned.

  31. I think Polaroid has a really nice lineup now. We have the Now and Go for casual usage. The Flip for people who want to get a bit more out of their photos, but don't want to spend to much money. And the I-2 for the professionals.

  32. I would love to see Polaroid really investing more on their chemistry for the film. In my opinion this is cannibalising the Now+ Gen 3 released several months ago by only 50€. I really hope that they invest more on the film consistency. My SX-70 needs one day to be shipped to Australia to the instant camera guy.

  34. I wish they'd spent their resources on improving the film. It's been 15 years since they started making film again and it's still unstable, unpredictable, temperature sensitive, has short shelf life and needs a frog tongue on the cameras. 15 YEARS!!!! That's when the first iPad was released. That's when Instagram was born.

  35. Nice camera but the best thing would be if the Polaroid films (especially the color films) had the better quality of Fuji Instax films.The Fuji Instax films are more robust and sophisticated in their application.The Fuji Instax system is worth considering when it comes to instant pictures.

  36. Good to know Polaroid is trying to improve itself! Camera seems really interesting, although I'm not a fan of the way most Polaroid cameras have to be connected to a phone via an app to change more settings. And also how expensive their film is & less practical compared to Instax.

    If only Fujifilm also gives more interesting cameras like this! They are just content giving almost toy like cameras 🙃 with even no option to turn off the flash.

  38. Instant cameras are one of the most interesting types of photography because of the look the film gives. Helmut Newton took some amazing shots with his instant.

  39. maybe I missed it. did you get the cameras from Polaroid just for the test? The I-2 also appeared in the video, did you get to keep it? Thanks for the clarification. Helps with the classification.

    Thanks also for your great test report on the L.D. Meter by CHI. I liked it very much.

  40. I wish they would go back to the original film shield that snapped back on its own. It’s not Impossible Project film anymore. The latest film isn’t light sensitive when it comes out now. The opacifier is strong enough to block the light out.

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